87 FR 163 pg. 52018 - Agency Information Collection Activities: Proposed Collection, Comment Request; Ready Campaign PSA Creative Testing Research
Type: NOTICEVolume: 87Number: 163Page: 52018
Page: 52018Docket number: [Docket ID: FEMA-2021-0032; OMB No. 1660-0139]
FR document: [FR Doc. 2022-18255 Filed 8-23-22; 8:45 am]
Agency: Homeland Security Department
Sub Agency: Federal Emergency Management Agency
Official PDF Version: PDF Version
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DEPARTMENT OF HOMELAND SECURITY
Federal Emergency Management Agency
[Docket ID: FEMA-2021-0032; OMB No. 1660-0139]
Agency Information Collection Activities: Proposed Collection, Comment Request; Ready Campaign PSA Creative Testing Research
AGENCY:
Federal Emergency Management Agency, Department of Homeland Security
ACTION:
30-Day notice of renewal and request for comments.
SUMMARY:
The Federal Emergency Management Agency (FEMA) will submit the information collection abstracted below to the Office of Management and Budget for review and clearance in accordance with the requirements of the Paperwork Reduction Act of 1995. The notice seeks comments concerning the Ready Campaign, which is a national public service advertising (PSA) campaign in support of FEMA's mission and is designed to educate and empower Americans to prepare for and respond to emergencies including natural and man-made disasters.
DATES:
Comments must be submitted on or before September 23, 2022.
ADDRESSES:
Written comments and recommendations for the proposed information collection should be sent within 30 days of publication of this notice to www.reginfo.gov/public/do/PRAMain. Find this particular information collection by selecting "Currently under 30-day Review-Open for Public Comments" or by using the search function.
FOR FURTHER INFORMATION CONTACT:
Requests for additional information or copies of the information collection should be made to Director, Information Management Division, 500 C Street SW, Washington, DC 20472, email address FEMA-Information-Collections-Management@fema.dhs.gov or Patricia Lea Crager, Director, Ready Campaign; at 404-695-5962 or patricia.crager@fema.dhs.gov.
SUPPLEMENTARY INFORMATION:
This proposed information collection previously published in the Federal Register on March 1, 2022, at 87 FR 11455 with a 60 day public comment period. No comments were received. The purpose of this notice is to notify the public that FEMA will submit the information collection abstracted below to the Office of Management and Budget for review and clearance.
Collection of Information
Title: Ready Campaign PSA Creative Testing Research.
Type of Information Collection: Extension, without change, of a currently approved information collection.
OMB Number: 1660-0139.
FEMA Forms: FEMA Form FF-305-FY-21-100 (formerly 008-0-21), Recruitment Screener; FEMA Form FF-305-FY-21-101 (formerly 008-0-22), Focus Group Discussion Guide.
Abstract: FEMA proposes conducting qualitative research in the form of focus groups in order to test creative concepts developed for FEMA's national Ready Campaign PSA campaign, which aims to educate and empower Americans to prepare for and respond to emergencies. The research will help determine the clarity, relevance, and motivating appeal of the concepts prior to final production of the advertising.
Affected Public: Individuals or households.
Estimated Number of Respondents: 90.
Estimated Number of Responses: 90.
Estimated Total Annual Burden Hours: 58.
Estimated Total Annual Respondent Cost: $2,356.
Estimated Respondents' Operation and Maintenance Costs: $0.
Estimated Respondents' Capital and Start-Up Costs: $0.
Estimated Total Annual Cost to the Federal Government: $54,507.
Comments
Comments may be submitted as indicated in the ADDRESSES caption above. Comments are solicited to (a) evaluate whether the proposed data collection is necessary for the proper performance of the agency, including whether the information shall have practical utility; evaluate the accuracy of the agency's estimate of the burden of the proposed collection of information, including the validity of the methodology and assumptions used; (c) enhance the quality, utility, and clarity of the information to be collected; and (d) minimize the burden of the collection of information on those who are to respond, including through the use of appropriate automated, electronic, mechanical, or other technological collection techniques or other forms of information technology, e.g., permitting electronic submission of responses.
Millicent Brown Wilson,
Records Management Branch Chief, Office of the Chief Administrative Officer, Mission Support, Federal Emergency Management Agency, Department of Homeland Security.
[FR Doc. 2022-18255 Filed 8-23-22; 8:45 am]
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